Ashley Fitzsimmons, Perry, Okla., has been named the Regional & Partners in Performance Marketing Manager for BioZyme® Inc. In this newly-created role, she will use her agriculture and marketing expertise to assist dealers and Area Sales Managers (ASMs) with marketing plans, from initial planning through the execution steps.
Fitzsimmons is the sixth generation to grow up on her family’s purebred Hereford operation in southeast Wyoming. She earned a Master’s degree in Agriculture Communication and a Bachelor’s in Animal Science and Ag Education from Oklahoma State University. She gained valuable agency-type experience working with clients on their marketing plans while working at Ranch House Designs as vice president of marketing consulting.
“We are excited about what Ashley can bring to the table,” said Kristi Stevens, Marketing Project Manager. “She will offer a fresh perspective for the ASMs, is strategic in her approach and has a diverse experience working with clients in different areas of the country. She is a perfect fit for this job.”
Fitzsimmons will collaborate with the ASMs to ensure they are maximizing opportunity in their territories, meeting sales goals and doing so within budget. She will also meet with ASMs and key dealers to assist them with marketing tools and initiatives in their respective territories and help them develop and implement marketing plans, to ensure they align with national sales objectives and individual priorities. In addition, she will work with the National Sales Directors to help drive marketing plans with Partners in Performance ensuring open, routine communication and timeliness of deliverables.
“One of the things that excites me about BioZyme as a whole is how customer-focused and driven the company is. It amazes me how much research is done and how they pass that down to everyone – even end-users. The company is always working and evolving, but not just for the sake of change, but due to science and research and making the products better for the dealers and the end-customers” Fitzsimmons said. “As we continue to grow, I want to help the ASMs and the entire Marketing Team to work smarter and not harder and provide opportunities to our dealers to help share the message of BioZyme and the products they sell. It is exciting to be able to offer the dealers marketing support when they might not always be able to get it from somewhere else.”
Fitzsimmons and her husband, Nick, welcomed a son, Lander, to their family this spring. They also operate a multifaceted cattle operation and conduct a couple show calf sales each year, helping young people get involved in the cattle industry. They are looking forward to sharing their passion with their son.